Target Audience
The overall genre of my music choice is Alternative Rock. This genre will appeal to a variety of people however the sub genres of Lana Del Rey make her audience more specific. The sub genres Lana Del Rey falls into is Baroque Pop, Dream Pop, Indie Pop, Rock and Trip Hop. These genres are more melodic with a melancholy sound, which narrows the audience down from the wider alternative rock genre.
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The target audience tend to be late teens and young adults mostly female but with more males joining.
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As the audience is young there occupation will most likely be a student or first time job.
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The clothes they wear will be of a more everyday style wearing brands similar to H&M, where Lana had her own clothing range. Similar shops may include Topshop, New Look and River Island.
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Lana's clothing statement is head pieces, most commonly a flower crown. A lot of fans will be seen wearing these flower crowns as it is a statement piece of Lana and something a lot of her fans do.
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Hobbies of the target audience will be going to festivals, listening to music and going on social media as they are still quite young.
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Other artists that they may like include: Lykke Li, Father John Misty, XX, Birdy, Mø, Halsey, Lissie, Sky Ferreira, Purity Ring and Fever Ray. These artists are of a similar style so they will appeal to the same audience.
As the audience is quite young, they will either be in education still or in their first job.
Occupation
Lana Del Rey
Age and Gender
Genre and Sub-Genres
Hobbies
Clothing
Other Artists They Like
The sub-genres Lana falls into is: Baroque Pop, Dream Pop, Indie Pop, Rock and Trip Hop.
The audience are late teens and young adults. The fan base is predominantly females however there is more males joining.
Clothing worn will be more everyday style. They will shop at place like H&M, where Lana had her own clothing line, and similar stores to that.
Hobbies will include things like going to festivals and going on social media.
Birdy
Father John Misty
Sky Ferreira